A New Idea for NSI: Strengthening Branding Through Creativity

During NSI’s Christmas break (13th December – 13th January), aside from taking some much-needed rest, I found myself brimming with excitement over an idea I’ve been nurturing since my very first day at NSI. During my initial meeting with Katie and Will, they mentioned their hope that my artistic background could help with NSI’s branding. At the time, their thoughts seemed primarily focused on design-related tasks (such as creating logos or themed designs for specific campaigns) but I’ve been reflecting on this idea ever since.

Even as I write this, I feel a mix of excitement and nervous energy just thinking about it. That moment sparked a connection for me: I was reminded of Bluey, a beloved children’s animation, and specifically the character Rusty, who is a military child. While that initial thought didn’t immediately form into a concrete plan, it stayed with me.

As I grew more familiar with NSI’s initiatives, I discovered the Month of the Military Child programme. Suddenly, everything clicked—I realised that this could be the perfect opportunity to bring my creative vision to life. I want to expand NSI’s branding by creating something that connects more deeply with children and families, using illustrations or storytelling inspired by the unique experiences of military children.

This holiday, I’ve decided to formalise my ideas into a proposal to share with NSI. I’m thrilled about the potential of this project, not just because it aligns with NSI’s mission, but also because it allows me to merge my passion for art with meaningful work. I’m hopeful that this proposal will open up new opportunities for NSI to engage with its audience in a creative and heartfelt way.


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